Armen Merikyan

The journey

Technology and storytelling.

Armen is a technology innovator and creative entrepreneur with more than 25 years of experience developing digital experiences, enterprise solutions, and imaginative technology projects.

His professional journey includes work with Disney Consumer Products, specifically Disney Publishing, where technology, creativity, storytelling, and entertainment meet. Throughout his career, he has explored the intersection of technology and art, building projects that connect imagination with real-world experiences.

The beginning

From childhood imagination to MetaMoto.

Inspired by a lifelong love of Hot Wheels and Matchbox cars, Armen imagined something larger than a traditional toy road or playset: a city children could shape themselves.

What if a child could design a neighborhood, print it at home, and drive a favorite toy car through it that evening? What if the same approach could grow into dream homes, dollhouses, shopping districts, or fantasy kingdoms?

That idea became MetaMoto: a way to bring digital imagination into affordable, physical play.

The vision

A world for every imagination.

MetaMoto begins with printable roads, buildings, and city destinations. The larger vision reaches beyond cars: dollhouses, gardens, castles, schools, parks, and whole neighborhoods for dolls, action figures, and new stories.

Today, families can download printable city pieces and use design prompts to imagine compatible additions. More kinds of worlds and automated creation tools remain part of the future vision.

The belief

Bring imagination into the real world.

Armen believes imaginative play should not live only behind a screen. Technology can help children create, explore, collaborate, and experience their ideas with their own hands.

MetaMoto brings together his interests in technology, art, childhood toys, and the metaverse in a simple invitation: imagine it digitally, print it physically, and play with it in the real world.